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Personal essays, notes, and ideas worth sharing.

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Jordankwinn

Jordankwinn

Personal essays, notes, and ideas worth sharing.

This is my corner of the internet. I write about the things I’m thinking about, books, projects, ideas, and occasionally my own life. No particular niche, no content strategy, no editorial calendar. Just thoughts when they come.

Topics we cover: Essays · Projects · Reading Notes · Ideas · Personal

The Lowercase ‘meh.’ and the Weight of a Shrug

The period is what gets me. Not the word — the word is fine, four letters, lowercase, bold white against a dark shirt — but the period at the end. meh. A shrug with a full stop. A sentence that has given up on being a sentence.

I keep looking at the garment preview. Large bold lowercase lettering, white on dark, no illustration, no animal, no extra flourish. Just the word and that little dot. It is, as a piece of design, almost aggressively unambitious. And that, I think, is the point.

Here is what I notice as an illustrator: the period does the work. Without it, meh is a sound. With it, meh is a verdict. The period converts a noise into a statement, and the statement is: I have considered the matter and my considered response is a small, flat nothing. That is a very specific kind of exhaustion. Not rage. Not despair. The middle register. The Tuesday afternoon of the soul.

I have spent a lot of years making things that are supposed to mean something. A poster for a neighborhood fridge. A comic nobody has seen. A drawing that took three hours and will be seen for three seconds. And the thing nobody tells you about a creative practice is that the output starts to feel like a referendum on the self. Every finished piece is a small argument that you are worth something. Every unfinished piece is a small argument that you are not. The ledger never balances. You just keep writing entries.

So a shirt that says meh. — with the period — reads to me less like a joke and more like a refusal. It refuses the referendum. It refuses to convert the day’s output into a verdict on the person who made it. It is the visual equivalent of closing the sketchbook at 4 p.m. and not opening it again until tomorrow. Not because the work is bad. Because the work is not the point.

The design choices reinforce this. Lowercase, not caps. Caps would be shouting. Lowercase is a mumble. Bold, so it is legible from across a room, but lowercase, so it is not aggressive about it. White on dark, which is the cheapest, most direct contrast available — no gradient, no texture, no clever negative space. The shirt is not trying to be clever. It is trying to be done.

I think about the pressure to make every object carry a personality. The marketplace is full of shirts that announce a identity: introvert, sarcastic, dry humor. The retail title on this one strings those words together like a search query, which is what retail titles do. But the artwork itself does not say any of that. The artwork says meh. The gap between the marketing language and the printed word is, to me, the most interesting thing about the object. The title promises a personality. The shirt delivers a shrug. The shrug is more honest.

I do not own this shirt. I have not worn it. I am looking at a preview image on a screen, the way you are, and I am telling you what I see. What I see is a piece of typography that understands something about creative labor: that the most radical thing you can do some days is decline to have an opinion about your own worth. Not because you have transcended the question. Because you are too tired to keep answering it.

The period is the whole shirt. The word is the setup. The period is the punchline. It says: this sentence is over. It does not say what the next sentence will be. It does not promise the next sentence will be better. It just ends this one, cleanly, and lets you stand there in your dark shirt with your white mumble and your small flat nothing.

I find that oddly comforting. Not motivational. Not a lesson. Just a small, legible refusal, printed at a scale you can read from across the room.

This publication and Quirky Cotton Collective share an owner.

You can look at the shirt here: Meh Funny Sarcastic Saying Introvert Dry Humor.

The Four Smiling Root Vegetables and the Phrase That Won’t Stop Growing

Four root vegetables are smiling at me from a cream-colored rectangle. A carrot, a radish, a beet, an onion. Their roots are visible in soil. Above and around them, in letters that curve like a trellis, the words: LET’S ROOT FOR EACH OTHER AND WATCH EACH OTHER GROW.

I’ve been staring at this design for longer than I’d like to admit. Not because it’s complicated. Because it isn’t. The pun is right there, fully exposed, roots and all. And yet the longer I look, the more I think it’s doing something that most pun-based shirts don’t bother to do: it’s making a small, specific argument about what growth actually looks like.

Let me back up.

The shirt is from Quirky Cotton Collective, and the design is called Let’s Root For Each Other And Watch Each Other Grow Garden. The visual observation is straightforward: LET’S ROOT FOR EACH OTHER AND WATCH EACH OTHER GROW surrounds four smiling root vegetables — carrot, radish, beet and onion — with their roots visible in soil. That’s it. That’s the whole graphic. No background scene, no additional text, no decorative flourishes. Just the phrase and the four faces.

What strikes me first is the composition. The words don’t sit above the vegetables like a caption. They surround them. The phrase wraps around the group, which means the vegetables aren’t illustrating the words. They’re enclosed by them. Held. That’s a different relationship than most slogan shirts have with their imagery. Usually the text is the headline and the picture is the evidence. Here, the text is the environment and the vegetables are the inhabitants.

Second: the roots. They’re visible. That’s the detail that keeps pulling me back. A less careful version of this design would show four smiling vegetables floating in white space, their root ends cropped or hidden. But these have roots in soil. The soil is implied — a few dark lines, a suggestion of ground — but the roots themselves are drawn. They extend downward. They anchor the vegetables to something.

I keep thinking about that choice. Because the phrase is about mutual growth, about rooting for each other, and the visual pun depends on the double meaning of “root.” But the design doesn’t just rely on the wordplay. It shows the roots. It makes the metaphor literal in a way that’s almost stubborn. You can’t miss it. The thing that holds these vegetables in place is the same thing that gives them their name.

There’s a version of this shirt that would be purely decorative. Cute vegetables, nice message, done. And I don’t think that version would be wrong, exactly. But this version is doing something slightly more interesting. It’s asking you to look at the part of growth that happens underground. The part you don’t see. The part that isn’t photogenic.

I’ve been a freelance illustrator for enough years to know that most of the work that matters happens in that underground phase. The sketchbook pages no one sees. The rejected drafts. The hours spent learning a new brush or a new program or a new way of seeing. The invoices that go unpaid for sixty days while you keep drawing anyway. None of that is visible in the final portfolio piece. But it’s the root system. It’s what holds the thing upright.

The shirt doesn’t say any of that, of course. It says LET’S ROOT FOR EACH OTHER AND WATCH EACH OTHER GROW. And that’s enough. That’s the whole argument, really: that growth is something you do together, and that the rooting part — the support, the encouragement, the showing up — is not separate from the growing. It’s the same thing.

I don’t know who designed this shirt. I don’t know if they were thinking about freelance creative life or gardening or just a good pun. But the design holds up under scrutiny, which is more than I can say for most novelty shirts. The lettering is consistent. The four vegetables are distinct — carrot, radish, beet, onion — but they share a visual language. Same smile, same root treatment, same relationship to the soil. They’re a group. They’re not competing for space. They’re arranged so that each one is visible, each one has room.

That’s harder to do than it looks. I’ve drawn enough group compositions to know that four characters in a row can easily become a lineup, a police blotter, a row of suspects. These four don’t feel like that. They feel like they’re standing together. Facing the same direction. Rooted in the same ground.

The phrase itself is doing something clever with tense. “Let’s root” is an invitation. “Watch each other grow” is a commitment. The first part is about what you do now. The second part is about what you’ll see later. It’s a sentence that stretches across time. It assumes a future. It assumes that the rooting will lead to something worth watching.

I don’t know if that’s true. I don’t know if the rooting always leads to growth, or if the growth is always visible, or if the watching is always pleasant. But I like that the shirt assumes it might be. I like that it’s not cynical. I like that it’s willing to be a little earnest, a little hopeful, a little bit on the nose.

There’s a pressure, in creative work, to treat output as worth. To believe that the only thing that matters is what you produce, what you ship, what you can point to and say: I made that. The underground phase doesn’t count. The rooting doesn’t count. Only the growth counts, and only if it’s visible.

This shirt doesn’t fix that pressure. It doesn’t solve it. It doesn’t even name it. But it does something adjacent. It puts the roots on the same plane as the leaves. It makes the underground part visible. It says: this is part of the picture. This is part of the growth. This is part of what we’re watching.

I don’t own this shirt. I haven’t worn it. I don’t know how it fits or how it washes or whether the print holds up after a dozen cycles through the dryer. What I know is what I can see: four smiling root vegetables, roots visible in soil, surrounded by a phrase that wraps around them like a trellis. And a design that refuses to separate the part that grows from the part that holds it in place.

That’s a small thing. It’s a t-shirt. It’s a pun. But it’s a pun that knows what it’s doing. And I keep coming back to those roots.

Editorial note: This publication and Quirky Cotton Collective share an owner.

The Wolf Shadow Behind the Chihuahua

The chihuahua is small. That’s the first thing the artwork tells you, before the lettering, before the joke. A tan cartoon dog, maybe four inches tall on the chest of a shirt, standing in front of a brick wall with red boxing gloves on its front paws. Above it, in cream letters: I GOT THAT DOG. Below it: IN ME. And behind it, cast against the brick, a black wolf-shaped shadow that is three times the dog’s size.

I keep looking at the shadow. Not the dog. The shadow.

Here is what the design does, visually, and it’s a smarter move than most meme shirts bother with. The wolf is not a second animal. It’s a shadow — the same silhouette logic you’d use in a comic panel to show a character’s interior state without drawing a thought bubble. The chihuahua’s body is small and round and slightly ridiculous in those gloves. The shadow is lean and tall and has nothing cute about it. The gap between the two is the entire joke, and also, if you sit with it, the entire problem.

I’m an illustrator. I spend a lot of hours at a desk in Portland making things that are, by most external measures, small. A spot illustration for a regional magazine. A book cover for a small press. A poster for a neighborhood event that pays in exposure and a grocery gift card. None of it casts a wolf shadow. Most of it casts a shadow roughly the size of the chihuahua, which is to say: the shadow of a thing that is exactly as big as it looks.

The shirt is sold by Quirky Cotton Collective. Editorial note: this publication and Quirky Cotton Collective share an owner. You can find the listing here. I’m writing about the artwork, not reviewing the garment, because the artwork is the part that has something to say.

What it says, to me, is about the gap between output and self-concept. The phrase “I got that dog in me” is a piece of internet vernacular that means something like: I have a competitive or resilient or slightly unhinged quality that you might not expect from looking at me. The design literalizes that. The chihuahua is the looking-at-me part. The wolf shadow is the claim. The brick wall is just a wall — no symbolism there, it’s a backdrop, it gives the shadow something to fall on.

But here’s the thing I can’t stop noticing. The shadow is a shadow. It isn’t the dog. It’s what the dog casts when the light is right. And a shadow is not a promise. It’s not a plan. It’s not a portfolio. It’s a shape that appears under certain conditions and disappears when the light changes.

I have spent years trying to figure out whether the wolf shadow is real. Whether the work I make on a Tuesday afternoon — the small, unglamorous, poorly paid work — is actually the chihuahua, and the wolf is the thing I’m building toward, the thing that will eventually be visible. Or whether the wolf is just what I tell myself when the invoice is late and the rent is due and the client has gone quiet. A shadow I cast on a wall to feel bigger than I am.

The design doesn’t answer that. It just puts both animals in the same frame and lets you decide which one you’re looking at.

What I appreciate about it, as a piece of visual communication, is the restraint. The lettering is cream, not white — softer, less shouty. The chihuahua is tan, not brown, not black. The gloves are red, which is the only saturated color in the whole composition, and they’re small. The wolf shadow is black, flat, no detail. It’s a silhouette. It doesn’t have eyes. It doesn’t have a face. It’s just a shape that says: something bigger is here, or was here, or could be here.

I’ve drawn a lot of shadows in my life. In comics, a shadow is a cheap way to add depth. You fill a shape with black and suddenly the panel has a second layer. But a shadow that’s bigger than its object is a different tool. It’s not depth. It’s aspiration, or anxiety, or both. It’s the visual equivalent of saying “I’m not what I look like” and hoping someone believes you.

The shirt doesn’t cure anything. It doesn’t make the invoices arrive faster or the client emails shorter or the rent lower. It’s a piece of cotton with a picture on it. But the picture is doing something I recognize. It’s holding two truths in one frame: the small dog and the big shadow. The thing you see and the thing you feel like. The output and the self-concept. The chihuahua and the wolf.

I don’t know which one I am most days. I suspect the answer is both, and neither, and that the shadow only shows up when the light is right — which is to say, when someone is looking, or when I’m scared, or when I’ve had enough coffee to believe my own press.

The dog is still small. The shadow is still there. The wall doesn’t care either way.

The Yellow Triangle That Says Not Friendly, Do Not Touch

The yellow triangle is the first thing I see. Not the words, not the hand — the triangle, that specific caution-sign yellow, the one that lives on wet-floor signs and electrical panels and the little plastic tag on a new hair dryer. It sits at the top of the design like a warning label peeled off a piece of industrial equipment and pressed onto cotton. Below it, in block lettering: NOT FRIENDLY. Below that: DO NOT TOUCH. And to the side or beneath, depending on how the print falls, a hand with a slash through it — the universal gesture for no, the same crossed-out hand you see on a door in a country where you don’t speak the language.

This is the artwork on the Not Friendly Do Not Touch Funny Warning Sign Introvert shirt from Quirky Cotton Collective. I’m looking at the design as a piece of visual communication, not as a product I’ve worn. The observation is simple: it borrows the grammar of public safety signage and applies it to a person. That’s the whole joke, and it’s a good one, because the grammar is doing most of the work.

Here’s what I mean. A warning sign doesn’t argue. It doesn’t explain. It doesn’t say please consider or I’d prefer or sorry, I’m just tired. It states a condition and an instruction. Condition: not friendly. Instruction: do not touch. The crossed-out hand is redundant, technically — the words already told you — but redundancy is how safety signage works. You read the words, you see the symbol, you get it in two channels. The design trusts the viewer to understand that this is a joke about a person, not a hazard, and it trusts the wearer to enjoy being the hazard.

I keep thinking about the scale of the lettering. NOT FRIENDLY is set larger than DO NOT TOUCH, or at least it reads that way in the preview — the first line carries the emotional content, the second line carries the instruction. That’s a deliberate hierarchy. If you flip it, if DO NOT TOUCH were the headline, the shirt becomes aggressive. With NOT FRIENDLY on top, it becomes a confession. The wearer is admitting something about themselves before they issue the boundary. That’s a different kind of joke. It’s softer. It’s the difference between a bouncer and a cat.

The crossed-out hand is where the design gets interesting to me as an illustrator. A hand is hard to draw small. You’ve got fingers, knuckles, a wrist, a thumb — all of it has to read at a glance, at a distance, on fabric that moves. The version here is simplified, which is correct. It’s a pictogram, not an anatomical study. The slash goes through it at an angle, the way prohibition signs do. I don’t know who drew it. I don’t know if it was drawn by hand or assembled from vector parts. But the effect is the same: it looks like it belongs on a laminated card in a break room, and that’s the point.

What I find myself circling back to is the phrase itself. Not friendly. Not shy. Not anxious. Not introverted, which is the word the listing uses in its title. The shirt doesn’t say introvert. It says not friendly, which is a harder, flatter, more honest-sounding thing. Introvert is a personality category. Not friendly is a verdict. The design chooses the verdict. That’s a choice with some teeth in it, and I respect it.

There’s a version of this shirt that would be mean. It would say something like don’t talk to me or go away or I hate people. Those shirts exist. They’re fine. But they’re hostile in a way that invites a response — they’re trying to start something. This one isn’t trying to start anything. It’s trying to end something before it begins. It’s a preemptive no. The caution triangle does a lot of that work. A caution triangle is not angry. It’s bureaucratic. It’s the voice of a sign, not a person. And that’s the trick: the wearer gets to be unfriendly without actually being unfriendly, because the sign is doing the talking.

I’ve been thinking about this in the context of creative work, because that’s where my head lives. Freelance illustration is a job where you are constantly asked to be friendly. You’re friendly in the inquiry email. You’re friendly in the estimate. You’re friendly when the client asks for a revision that undoes the thing you liked. You’re friendly when the invoice is thirty days late and you’re writing the second follow-up. The friendliness is not fake, exactly — I like most of my clients — but it is performed, and performance costs something. A shirt that says NOT FRIENDLY DO NOT TOUCH is a fantasy of not performing. It’s the break room sign you wish you could hang on your own ribcage. It’s not a solution. It’s a joke about wanting a solution.

I don’t own this shirt. I haven’t worn it. I can’t tell you how it fits or how the print holds up after a wash. What I can tell you is that the design understands something about boundaries: that the clearest way to state one is to borrow the language of a system that doesn’t care about your feelings. A caution triangle doesn’t apologize. It doesn’t soften. It just tells you what’s true and what to do about it. That’s a useful thing to look at, even if you never put it on.

Editorial note: This publication and Quirky Cotton Collective share an owner.

The yellow triangle sits there on the chest, patient, official, a little absurd. It’s the kind of graphic that works because it doesn’t try to be clever. It just repeats what the sign already knows.

The Dashed Circle at the Top of the Ramp

There is a dashed circle at the upper left of the shirt, and a solid ball at the lower right, and between them a white ramp curves downward like a skate park for something that has already given up. Above it all, in capitals: I HAD POTENTIAL.

The design is a physics diagram that never got to run its experiment. The dashed circle is the object at rest — the thing that could have been, the mass that never got pushed. The solid ball is where it ended up. The ramp is the distance between them, and it curves, which matters. A straight diagonal would be a slide, a fall, a simple loss of altitude. A curve implies acceleration, a path, a body in motion. But the ball isn’t moving. It’s parked on the lower ledge like it got there and decided to stay.

I keep looking at that dashed circle. In physics diagrams, a dashed outline usually means a former position or a predicted one — the ghost of where something was, or the guess of where it’s going. Here it reads as both. The potential was up there once. It’s not anymore. The shirt doesn’t say what happened. It just shows the before and after and lets the curve do the talking.

I’ve been thinking about this design because it’s the kind of joke that works on two levels, and the second level is the one that stings. The first level is the pun: potential energy, the physics concept, reduced to a punchline about a person who didn’t live up to it. Ha. The second level is the diagram itself, which is drawn with real care. The dashed circle is a specific visual convention. The solid ball is a specific visual convention. The curved ramp is a specific visual convention. Someone who knows what a physics diagram looks like made this. Someone who has sat in a classroom and copied a diagram off a whiteboard and understood that the dashed line means something different from the solid one.

That’s the part I can’t stop noticing. The joke is about failure, but the execution is about competence. The shirt is well-made as a piece of graphic design. The lettering is clean. The spacing is deliberate. The curve is smooth. It’s not a sloppy meme slapped on a blank. It’s a diagram that someone drew on purpose, with intent, and then captioned with a sentence about not having intent.

I recognize the impulse. I’ve spent years making things that look like they were made by someone who knew what they were doing, while privately feeling like the dashed circle — a predicted position that never got confirmed. The portfolio looks solid. The invoices are late. The sketchbook is full. The bank account is not. The gap between the quality of the work and the quality of the life it supports is the whole joke, and the shirt knows it.

What I like about the design is that it doesn’t explain itself. There’s no caption under the diagram. No arrow pointing to the dashed circle with a label that says ‘you, probably.’ The text is above the image, not below it, which means you read the sentence first and then look down and see the evidence. That order matters. You get the claim, then you get the proof. The proof is a ball that didn’t roll.

I’ve seen versions of this joke before — the ‘I had potential’ phrase is a common one, and it shows up on shirts and mugs and stickers in various forms. What makes this one work is the specificity of the visual. It’s not a generic sad face or a shrugging stick figure. It’s a diagram. It’s the kind of thing you’d find in a textbook, repurposed as a self-portrait. The humor comes from the mismatch between the precision of the drawing and the resignation of the text.

There’s a version of this shirt that would be meaner. It would show the ball at the bottom and the dashed circle at the top and add a little arrow with the word ‘gravity’ and a little arrow with the word ‘choices.’ It would explain the joke until it died. This one doesn’t do that. It trusts you to know what a dashed circle means. It trusts you to see the curve and understand that the ball could have kept going, but didn’t.

I don’t know who made this design. I don’t know if they’re a physicist or an illustrator or someone who just likes the joke. But I know they understand something about how to draw a failure. You don’t draw the fall. You draw the setup and the aftermath and let the viewer fill in the middle. The dashed circle is the setup. The solid ball is the aftermath. The curve is the thing that happened in between, which is invisible, which is the whole point.

The shirt is sold by Quirky Cotton Collective, and you can find it here. It’s a standard t-shirt with a white print on a dark background, and the diagram is legible from a few feet away. I’m not going to tell you it’s comfortable or that it fits well or that it changed my life. I haven’t worn it. I’ve just looked at it, the way I look at any piece of graphic design that does more than it has to.

What I keep coming back to is the dashed circle. It’s empty. It’s not a ball that fell. It’s not a ball that’s about to fall. It’s a position that was occupied once, or could have been, and now isn’t. The solid ball is real. The dashed circle is a memory or a prediction. The shirt doesn’t say which. That ambiguity is the best thing about it. You can read it as regret or as a warning or as a simple statement of fact. The diagram doesn’t care. The diagram just shows you the curve and lets you decide what it means.

I’ve been trying to figure out why this design works when so many similar jokes don’t. I think it’s because the visual is doing the emotional work. The text is the setup. The image is the punchline. And the punchline is not ‘haha, you failed.’ The punchline is ‘here is a diagram of a thing that didn’t happen.’ That’s sadder and funnier and more honest than any caption could be.

The ball is solid. The circle is dashed. The ramp is curved. That’s all the shirt says. Everything else is what you bring to it.

Editorial note: This publication and Quirky Cotton Collective share an owner.