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Personal essays, notes, and ideas worth sharing.

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Jordankwinn

Jordankwinn

Personal essays, notes, and ideas worth sharing.

This is my corner of the internet. I write about the things I’m thinking about, books, projects, ideas, and occasionally my own life. No particular niche, no content strategy, no editorial calendar. Just thoughts when they come.

Topics we cover: Essays · Projects · Reading Notes · Ideas · Personal

The Goose in the Orange Jumpsuit and the Board That Says Nothing

The board is black. That’s the first thing I notice. The bird is holding it the way a person holds a mugshot board, chest-high, both wings curled around the bottom edge. Above the bird, in letters that look like they were set in a hurry, the shirt reads GOT TOO SILLY. The phrase sits high and slightly left, as if it’s a caption that arrived late and squeezed in. The bird doesn’t look silly. That’s the joke, or most of it. The bird looks like it has been caught, and the catching is the punchline.

I keep coming back to the board. A mugshot board is an instrument of record. It exists to fix identity: this person, this number, this date, this charge. The shirt gives us the prop and leaves the rest to the viewer. The goose has been arrested by no one for nothing on an unspecified day. The uniform is orange, the board is black, the bird is white, and the whole apparatus of law and documentation has been reduced to a shape.

That’s a real visual decision, and it’s the one I want to talk about. The Got Too Silly bird mugshot shirt is a piece of printed comedy built on a mismatch: the solemn furniture of a police photograph wrapped around a waterfowl. The phrase is plain, all caps, no serif flourish, no distressed texture. It reads like a label. The bird is drawn simply — white body, orange suit, a beak that could be a duck’s or a goose’s depending on how long you look. The black board is the darkest shape on the garment, and it pulls the eye down from the words to the wings.

What makes it work, if it works for you, is the timing. GOT TOO SILLY is past tense. Something already happened. The bird is not currently being silly; the bird has been silly, was observed being silly, and is now paying for it in a jumpsuit. The image is the aftermath. The board is blank because the charge is too embarrassing to write down. That’s the reading I keep arriving at, and it’s an interpretation, not a fact about the design’s intent. The shirt doesn’t tell us what the goose did. It only tells us the goose went too far.

There’s a version of this joke that would have been louder — a fake case number, a crooked grin, a winking charge like “excessive honking.” This design doesn’t do that. It stays deadpan. The bird’s face is neutral. The board is empty. The only loud thing is the word SILLY, and it’s set in the same plain type as the rest. The restraint is what makes the image hold up on a second look. A shirt that shouts its joke gets old by the second wear. A shirt that withholds the details lets you fill them in.

I think about this the way I think about any printed object that has to survive repetition. A shirt is not a poster. You don’t look at it once and walk away. It sits in a drawer, gets washed, gets worn to the grocery store, gets seen by the same people who saw it last week. The design has to have somewhere for the eye to go after the first laugh. Here, the eye goes to the board. Then to the wings. Then to the question of what, exactly, the goose did.

The phrase itself is doing quieter work than it looks. “Too silly” is a soft accusation. It’s what you say about a dog that has knocked over a lamp, or a friend who has had one drink past the point of dignity. It’s not a crime. It’s a mild social verdict delivered with affection. Putting that phrase above a prison portrait is the whole engine of the shirt: the punishment is absurdly official, and the offense is absurdly small. The gap between the two is where the humor lives.

That gap also makes it a strange thing to wear in public. The shirt announces a verdict on the wearer before the wearer says anything. You are the goose. You got too silly. You are holding the board. Whether that reads as self-deprecating or as a warning depends entirely on the room. In a group setting — a birthday, a bachelor party, a team outing — the shirt becomes a costume, and the board becomes an invitation for someone else to fill it in. In a solo setting, it’s a small private joke you carry around. Either way, the design doesn’t resolve. It just sits there, orange and white and black, waiting for someone to ask what the goose did.

I don’t think the shirt needs an answer. The board is the point. A mugshot is supposed to pin a person down, and this one pins down nothing. The bird is free to have done anything. The phrase is free to mean anything from “you’re a lot” to “you’ve gone too far.” The design holds that open space, and the open space is what keeps it from being a one-note gag.

What I keep noticing, after all of that, is the wings. They’re curled around the bottom of the board in a way that looks almost careful, like the bird is holding it steady for the camera. The goose is cooperating. The goose has accepted the process. The goose is not fighting the arrest. That small detail — the grip, the steadiness — is the funniest thing on the shirt to me, and it’s the thing I can’t quite explain. A bird that went too silly and is now standing still for its portrait. The board is black. The bird is patient. The joke is still waiting to be told.

Editorial note: This publication and Quirky Cotton Collective share an owner.

The Tiny ‘meh.’ on a Dark Shirt and the Cost of a Public Shrug

The lettering is so small I had to lean toward the screen. Centered on a dark shirt, lowercase, a period at the end: meh. No illustration. No animal. No slogan in a bold slab font shouting for a laugh. Just four letters and a full stop, set at a scale that reads almost like a printing error until you get close enough to see it is deliberate.

I keep thinking about that period. A period is a commitment. It closes the sentence. Meh alone is a sound, a shrug with the shoulders still moving. Meh. is a verdict, filed and stamped. The shirt is not saying I am bored. It is saying I have reviewed the situation and my finding is final, and it is saying it in the smallest possible typeface, on a dark ground, at chest height, where only someone standing very near will read it.

That combination — a firm conclusion delivered at a whisper — is the whole design argument. The scale does the work the words refuse to do. If the same four letters were printed six inches tall across the front, the shirt would be a joke about apathy, loud and performative, the kind of thing you wear to a party to announce you are above parties. At this size it is closer to a private note left in public. You have to be close enough to read it. Which means the shirt is, functionally, a filter: the people who get close enough to see the period are the people who were going to get close anyway.

I don’t know who made the decision to set it that small. I can only read what the preview shows: lowercase, centered, dark garment, no accompanying graphic. But I can guess at the design problem it solves. A shirt that says something is a shirt that has to survive being read by strangers at the grocery store, at the DMV, at the third consecutive baby shower of the season. Most printed phrases are built to be legible from across a room, because the wearer wants the laugh to travel. This one is built to be legible from about two feet, because the wearer wants the laugh to arrive only if you have already decided to stand there.

There is a version of this shirt that is a costume. The introvert-as-identity, worn to the party as a disclaimer, a way of saying don’t expect much from me tonight before anyone has asked. I have been that person. I have also been the person who wanted the shirt to do the talking so I wouldn’t have to. The small type makes that harder. You cannot use a two-foot phrase as a room-wide announcement. You have to let it be discovered, which means you have to let the interaction happen, which is the opposite of what the word promises.

That is the useful tension in the object. Meh. reads as withdrawal. But a shirt is a public surface. You put it on and walk out the door. The smallest possible statement of disengagement is still a statement you chose to wear where people can see it. The period makes it final; the scale makes it intimate; the dark ground makes it recede. Three decisions pulling in different directions, and the result is a garment that is somehow both a boundary and an invitation.

I think about this in terms of my own work, which is drawings nobody sees until I decide they are finished, and then suddenly they are on a wall or a screen or a client’s desk, and the verdict is out of my hands. The meh. shirt is a reminder that you can control the size of the type but not the distance of the reader. You can set the phrase at four points and center it perfectly, and someone will still stand too close or not close enough. The period is yours. The reading is not.

The shirt itself is the Meh Funny Sarcastic Introvert Minimalist Saying tee from Quirky Cotton Collective, and the preview shows exactly what I have described: small, centered, lowercase, dark. I am not going to tell you it will change how strangers treat you, or that it pairs well with anything, or that it is the perfect gift for the introvert in your life. I don’t know that. What I know is that the design makes a specific bet — that a quiet verdict, printed small, is more interesting than a loud one printed large — and I find myself agreeing with the bet more than I expected to.

What I keep coming back to is the period. Four letters and a dot, and the dot is the part that stays with me. It is the smallest mark on the shirt and the one that does the most work. A shrug that ends in a period is not a shrug anymore. It is a decision. And a decision, worn on a dark shirt at chest height, is a strange and quiet kind of courage — the courage to be found unimpressed, by anyone who bothers to get close enough to read.

This publication and Quirky Cotton Collective share an owner.

The Lowercase ‘meh.’ and the Weight of a Shrug

The period is what gets me. Not the word — the word is fine, four letters, lowercase, bold white against a dark shirt — but the period at the end. meh. A shrug with a full stop. A sentence that has given up on being a sentence.

I keep looking at the garment preview. Large bold lowercase lettering, white on dark, no illustration, no animal, no extra flourish. Just the word and that little dot. It is, as a piece of design, almost aggressively unambitious. And that, I think, is the point.

Here is what I notice as an illustrator: the period does the work. Without it, meh is a sound. With it, meh is a verdict. The period converts a noise into a statement, and the statement is: I have considered the matter and my considered response is a small, flat nothing. That is a very specific kind of exhaustion. Not rage. Not despair. The middle register. The Tuesday afternoon of the soul.

I have spent a lot of years making things that are supposed to mean something. A poster for a neighborhood fridge. A comic nobody has seen. A drawing that took three hours and will be seen for three seconds. And the thing nobody tells you about a creative practice is that the output starts to feel like a referendum on the self. Every finished piece is a small argument that you are worth something. Every unfinished piece is a small argument that you are not. The ledger never balances. You just keep writing entries.

So a shirt that says meh. — with the period — reads to me less like a joke and more like a refusal. It refuses the referendum. It refuses to convert the day’s output into a verdict on the person who made it. It is the visual equivalent of closing the sketchbook at 4 p.m. and not opening it again until tomorrow. Not because the work is bad. Because the work is not the point.

The design choices reinforce this. Lowercase, not caps. Caps would be shouting. Lowercase is a mumble. Bold, so it is legible from across a room, but lowercase, so it is not aggressive about it. White on dark, which is the cheapest, most direct contrast available — no gradient, no texture, no clever negative space. The shirt is not trying to be clever. It is trying to be done.

I think about the pressure to make every object carry a personality. The marketplace is full of shirts that announce a identity: introvert, sarcastic, dry humor. The retail title on this one strings those words together like a search query, which is what retail titles do. But the artwork itself does not say any of that. The artwork says meh. The gap between the marketing language and the printed word is, to me, the most interesting thing about the object. The title promises a personality. The shirt delivers a shrug. The shrug is more honest.

I do not own this shirt. I have not worn it. I am looking at a preview image on a screen, the way you are, and I am telling you what I see. What I see is a piece of typography that understands something about creative labor: that the most radical thing you can do some days is decline to have an opinion about your own worth. Not because you have transcended the question. Because you are too tired to keep answering it.

The period is the whole shirt. The word is the setup. The period is the punchline. It says: this sentence is over. It does not say what the next sentence will be. It does not promise the next sentence will be better. It just ends this one, cleanly, and lets you stand there in your dark shirt with your white mumble and your small flat nothing.

I find that oddly comforting. Not motivational. Not a lesson. Just a small, legible refusal, printed at a scale you can read from across the room.

This publication and Quirky Cotton Collective share an owner.

You can look at the shirt here: Meh Funny Sarcastic Saying Introvert Dry Humor.

The Four Smiling Root Vegetables and the Phrase That Won’t Stop Growing

Four root vegetables are smiling at me from a cream-colored rectangle. A carrot, a radish, a beet, an onion. Their roots are visible in soil. Above and around them, in letters that curve like a trellis, the words: LET’S ROOT FOR EACH OTHER AND WATCH EACH OTHER GROW.

I’ve been staring at this design for longer than I’d like to admit. Not because it’s complicated. Because it isn’t. The pun is right there, fully exposed, roots and all. And yet the longer I look, the more I think it’s doing something that most pun-based shirts don’t bother to do: it’s making a small, specific argument about what growth actually looks like.

Let me back up.

The shirt is from Quirky Cotton Collective, and the design is called Let’s Root For Each Other And Watch Each Other Grow Garden. The visual observation is straightforward: LET’S ROOT FOR EACH OTHER AND WATCH EACH OTHER GROW surrounds four smiling root vegetables — carrot, radish, beet and onion — with their roots visible in soil. That’s it. That’s the whole graphic. No background scene, no additional text, no decorative flourishes. Just the phrase and the four faces.

What strikes me first is the composition. The words don’t sit above the vegetables like a caption. They surround them. The phrase wraps around the group, which means the vegetables aren’t illustrating the words. They’re enclosed by them. Held. That’s a different relationship than most slogan shirts have with their imagery. Usually the text is the headline and the picture is the evidence. Here, the text is the environment and the vegetables are the inhabitants.

Second: the roots. They’re visible. That’s the detail that keeps pulling me back. A less careful version of this design would show four smiling vegetables floating in white space, their root ends cropped or hidden. But these have roots in soil. The soil is implied — a few dark lines, a suggestion of ground — but the roots themselves are drawn. They extend downward. They anchor the vegetables to something.

I keep thinking about that choice. Because the phrase is about mutual growth, about rooting for each other, and the visual pun depends on the double meaning of “root.” But the design doesn’t just rely on the wordplay. It shows the roots. It makes the metaphor literal in a way that’s almost stubborn. You can’t miss it. The thing that holds these vegetables in place is the same thing that gives them their name.

There’s a version of this shirt that would be purely decorative. Cute vegetables, nice message, done. And I don’t think that version would be wrong, exactly. But this version is doing something slightly more interesting. It’s asking you to look at the part of growth that happens underground. The part you don’t see. The part that isn’t photogenic.

I’ve been a freelance illustrator for enough years to know that most of the work that matters happens in that underground phase. The sketchbook pages no one sees. The rejected drafts. The hours spent learning a new brush or a new program or a new way of seeing. The invoices that go unpaid for sixty days while you keep drawing anyway. None of that is visible in the final portfolio piece. But it’s the root system. It’s what holds the thing upright.

The shirt doesn’t say any of that, of course. It says LET’S ROOT FOR EACH OTHER AND WATCH EACH OTHER GROW. And that’s enough. That’s the whole argument, really: that growth is something you do together, and that the rooting part — the support, the encouragement, the showing up — is not separate from the growing. It’s the same thing.

I don’t know who designed this shirt. I don’t know if they were thinking about freelance creative life or gardening or just a good pun. But the design holds up under scrutiny, which is more than I can say for most novelty shirts. The lettering is consistent. The four vegetables are distinct — carrot, radish, beet, onion — but they share a visual language. Same smile, same root treatment, same relationship to the soil. They’re a group. They’re not competing for space. They’re arranged so that each one is visible, each one has room.

That’s harder to do than it looks. I’ve drawn enough group compositions to know that four characters in a row can easily become a lineup, a police blotter, a row of suspects. These four don’t feel like that. They feel like they’re standing together. Facing the same direction. Rooted in the same ground.

The phrase itself is doing something clever with tense. “Let’s root” is an invitation. “Watch each other grow” is a commitment. The first part is about what you do now. The second part is about what you’ll see later. It’s a sentence that stretches across time. It assumes a future. It assumes that the rooting will lead to something worth watching.

I don’t know if that’s true. I don’t know if the rooting always leads to growth, or if the growth is always visible, or if the watching is always pleasant. But I like that the shirt assumes it might be. I like that it’s not cynical. I like that it’s willing to be a little earnest, a little hopeful, a little bit on the nose.

There’s a pressure, in creative work, to treat output as worth. To believe that the only thing that matters is what you produce, what you ship, what you can point to and say: I made that. The underground phase doesn’t count. The rooting doesn’t count. Only the growth counts, and only if it’s visible.

This shirt doesn’t fix that pressure. It doesn’t solve it. It doesn’t even name it. But it does something adjacent. It puts the roots on the same plane as the leaves. It makes the underground part visible. It says: this is part of the picture. This is part of the growth. This is part of what we’re watching.

I don’t own this shirt. I haven’t worn it. I don’t know how it fits or how it washes or whether the print holds up after a dozen cycles through the dryer. What I know is what I can see: four smiling root vegetables, roots visible in soil, surrounded by a phrase that wraps around them like a trellis. And a design that refuses to separate the part that grows from the part that holds it in place.

That’s a small thing. It’s a t-shirt. It’s a pun. But it’s a pun that knows what it’s doing. And I keep coming back to those roots.

Editorial note: This publication and Quirky Cotton Collective share an owner.

The Wolf Shadow Behind the Chihuahua

The chihuahua is small. That’s the first thing the artwork tells you, before the lettering, before the joke. A tan cartoon dog, maybe four inches tall on the chest of a shirt, standing in front of a brick wall with red boxing gloves on its front paws. Above it, in cream letters: I GOT THAT DOG. Below it: IN ME. And behind it, cast against the brick, a black wolf-shaped shadow that is three times the dog’s size.

I keep looking at the shadow. Not the dog. The shadow.

Here is what the design does, visually, and it’s a smarter move than most meme shirts bother with. The wolf is not a second animal. It’s a shadow — the same silhouette logic you’d use in a comic panel to show a character’s interior state without drawing a thought bubble. The chihuahua’s body is small and round and slightly ridiculous in those gloves. The shadow is lean and tall and has nothing cute about it. The gap between the two is the entire joke, and also, if you sit with it, the entire problem.

I’m an illustrator. I spend a lot of hours at a desk in Portland making things that are, by most external measures, small. A spot illustration for a regional magazine. A book cover for a small press. A poster for a neighborhood event that pays in exposure and a grocery gift card. None of it casts a wolf shadow. Most of it casts a shadow roughly the size of the chihuahua, which is to say: the shadow of a thing that is exactly as big as it looks.

The shirt is sold by Quirky Cotton Collective. Editorial note: this publication and Quirky Cotton Collective share an owner. You can find the listing here. I’m writing about the artwork, not reviewing the garment, because the artwork is the part that has something to say.

What it says, to me, is about the gap between output and self-concept. The phrase “I got that dog in me” is a piece of internet vernacular that means something like: I have a competitive or resilient or slightly unhinged quality that you might not expect from looking at me. The design literalizes that. The chihuahua is the looking-at-me part. The wolf shadow is the claim. The brick wall is just a wall — no symbolism there, it’s a backdrop, it gives the shadow something to fall on.

But here’s the thing I can’t stop noticing. The shadow is a shadow. It isn’t the dog. It’s what the dog casts when the light is right. And a shadow is not a promise. It’s not a plan. It’s not a portfolio. It’s a shape that appears under certain conditions and disappears when the light changes.

I have spent years trying to figure out whether the wolf shadow is real. Whether the work I make on a Tuesday afternoon — the small, unglamorous, poorly paid work — is actually the chihuahua, and the wolf is the thing I’m building toward, the thing that will eventually be visible. Or whether the wolf is just what I tell myself when the invoice is late and the rent is due and the client has gone quiet. A shadow I cast on a wall to feel bigger than I am.

The design doesn’t answer that. It just puts both animals in the same frame and lets you decide which one you’re looking at.

What I appreciate about it, as a piece of visual communication, is the restraint. The lettering is cream, not white — softer, less shouty. The chihuahua is tan, not brown, not black. The gloves are red, which is the only saturated color in the whole composition, and they’re small. The wolf shadow is black, flat, no detail. It’s a silhouette. It doesn’t have eyes. It doesn’t have a face. It’s just a shape that says: something bigger is here, or was here, or could be here.

I’ve drawn a lot of shadows in my life. In comics, a shadow is a cheap way to add depth. You fill a shape with black and suddenly the panel has a second layer. But a shadow that’s bigger than its object is a different tool. It’s not depth. It’s aspiration, or anxiety, or both. It’s the visual equivalent of saying “I’m not what I look like” and hoping someone believes you.

The shirt doesn’t cure anything. It doesn’t make the invoices arrive faster or the client emails shorter or the rent lower. It’s a piece of cotton with a picture on it. But the picture is doing something I recognize. It’s holding two truths in one frame: the small dog and the big shadow. The thing you see and the thing you feel like. The output and the self-concept. The chihuahua and the wolf.

I don’t know which one I am most days. I suspect the answer is both, and neither, and that the shadow only shows up when the light is right — which is to say, when someone is looking, or when I’m scared, or when I’ve had enough coffee to believe my own press.

The dog is still small. The shadow is still there. The wall doesn’t care either way.